You have spent millions developing your product, determining your niche, and establishing your brand. You have armed your reps with market messaging and positioning. Still-you will dominate only if your message successfully reaches your target.
Are you feeling lucky?
Studies show as little as 20% of your message actually makes it to your customer. In fact, many reps emphasize information that they have determined to be the most important feature of your product resulting in a lack of brand continuity and confusion in the marketplace.
Turning Fantasy to Reality
SpeakEasy combines the proven strategies of deliberate practice with speech recognition resulting in a unique and efficient role-playing tool. Recently, during a new product role out for a large pharmaceutical-reps confidently and spontaneously delivered 85% of a marketing message using SpeakEasy. (See PDF for further information)
SpeakEasy is a proven, computer-based Message Acquisition Tool (MAT) developed to ensure that your message will reach your target intact and with precision.t.