Speakeasy
Speakeasy
Is your message really reaching your target?
You have spent millions developing your product, determining your niche, and establishing your brand. You have armed your reps with market messaging and positioning. Still-you will dominate only if your message successfully reaches your target.
Are you feeling lucky?
Studies show as little as 20% of your message actually makes it to your customer. In fact, many reps emphasize information that they have determined to be the most important feature of your product resulting in a lack of brand continuity and confusion in the marketplace.
Turning Fantasy to Reality
SpeakEasy combines the proven strategies of deliberate practice with speech recognition resulting in a unique and efficient role-playing tool. Recently, during a new product role out for a large pharmaceutical-reps confidently and spontaneously delivered 85% of a marketing message using SpeakEasy. (See PDF for further information)
SpeakEasy is a proven, computer-based Message Acquisition Tool (MAT) developed to ensure that your message will reach your target intact and with precision.t.

